How to Find Insights in Your Measurement Data in 4 Easy Practical Steps

After years of complaining that we didn’t have sufficient data to measure our communications activities, we now find ourselves drowning in the stuff. Today the most frequent complaint I hear is from people who get a ton of reports, but can’t figure out what they mean. Which translates into: “I’m wasting money on this stuff […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.