The Right Way to Do Corporate Social Advocacy—and Measure Its Impact

“Corporate social advocacy (CSA)... moves beyond CSR [corporate social responsibility] in that it represents corporate engagement in controversial social or political issues that often lack direct relevance to the company... Additionally, unlike CSR, which involves corporate sponsored initiatives that simultaneously address a social or environmental concern while benefiting an organization’s image... corporations engage in CSA […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.