How To Budget For and Choose a Media Measurement Company

With RFPs flying around us every day, and confused clients throwing up their hands and saying “Help...I can’t figure this all out!" we thought it'd be the perfect time to provide a basic “how to” lesson on selecting the right vendor (as well as a brief review of the latest tools). First of all, the IPR Measurement Commission […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.