How to Break Up With Impressions: 4 Steps to Start Measuring What’s Really Valuable

  Here’s a typical PR person’s dream sequence: You: Impressions, we need to talk. Impressions: The four worst words in any relationship. You: That’s just it, this isn’t about relationships. I […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.