In This Issue


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The Future of Communications Measurement: 7 Reasons to be Happy

The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of...

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Your Communications Measurement Reading List for September 2022

It’s back to school time, and time for you to brush up on your reading. Here’s this month’s communications measurement reading list… Numbers and...

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5 Steps to Develop a Customized Media Impact Index

This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in...

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How to Calculate the ROI of Avoiding a Crisis

Awhile back we wrote about how to measure the value of avoiding a crisis: Establish benchmarks and baselines of what is normal, then compare...

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It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution

One of the great gifts of my life is to have a best friend who is a therapist. She doles out perspective by the...

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Gaetan Akinrolabu

Gaetan Akinrolabu is Measurement Maven of the Month

As usual, this year’s PRNEWS Measurement & Data Summit attracted its share of excellent speakers and fabulous case studies. The presentation by Gaetan Akinrolabu,...

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Brand24 and Agility PR Solutions are the Measurement Menaces of the Month

This year here at Paine Publishing we featured both Brand24 and Agility PR Solutions in our annual Best Vendor List. They have now been...

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Coming Soon: The 2022 Summit on the Future of Communications Measurement

This year’s Summit theme is Attribution, Technology, and the Future of Communications Measurement. On October 6th -7th, 2022, Paine Publishing will once bring together...

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Attribution and Communications: Here’s What You Need to Know

The Paine of Measurement, May 2022 Next to COVID and Ukraine, the most frequent word I’ve been hearing of late is “attribution.” As in,...

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5 Ways to Show Attribution (aka Contribution to the Bottom Line)

The term "attribution" is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a...
The Measurement Advisor