Coming October 6th and 7th, the 2021 Summit on the Future of Communications Measurement will pick up on our current soapbox theme that it is time to reevaluate what we value and measure. More specifically, we’ll dig into how we should be measuring our efforts around DE&I and Advocacy.
Below is a preview of our speaker roster so far. Stay tuned, as there are additional speakers in the works:
We are very excited to have long-time DE&I advocate and expert Gloria Puentes to talk about her efforts to communicate and advocate for DE&I at Sodexo.
Charlene Wheeless, Senior advisor Equity and Justice at APCO Worldwide, was one of the first clients I ever encountered who instantly grasped and insisted on the principles of excellent measurement. She will share her years of internal and external communications measurement experience at Raytheon, Bechtel, Dyn, and others.
Southwest Airlines has long been a shining example of symbiotic culture and strategy. Over the years we’ve heard from their Chief of Communications Measurement and Analytics Cindy Villafranca about metrics, crises, and dashboards. This year she’ll be sharing their recent efforts to measure advocacy and engagement.
Michael Ziviani, founder and CEO of Precise Value, takes a keen focus on creating new value from data analytics by transforming communications strategy to be value centric. He has presented at several previous Summits on the Future of Communications Measurement.
There are few organizations more diverse and challenging than NATO, so naturally we invited Elizabeth Fry, their Head of Communications for SHAPE (Supreme Headquarters Allied Powers Europe). We were delighted when she accepted, since she was behind one of my model measurement projects when they first dipped their toes into metrics back in 2015.
And, to ensure we don’t stray too far from what the academic research tells us, Melissa Dodd, PhD, will share her latest data with us. She is Associate Professor of Advertising and Public Relations at the Nicholson School of Communications and Media at University of Central Florida.
Deanna Centurion, CEO of Cyera Strategies, will be back again this year with updates on how she has convinced highly regulated companies to measure their relationships and trust with their stakeholders.
Read more about the speakers for this year’s Summit on the Future of Communications Measurement here.
In the interest of everyone’s health and safety, this year’s Summit on the Future of Communications Measurement will once again be a virtual event. All the details can be found here. ∞