Significant Measurement Industry Milestones of the Last 30 Years

This article discusses the development of five major trends in the communication measurement industry.  It is a companion to “Katie Paine’s Three Decades of Communication Measurement History,” which traces the modern history of measurement as reflected in Katie’s own career. To begin, a little of my entrepreneurial measurement history. I’ve run three measurement companies over […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.