Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for Every Type of Experiential Marketing

Here’s a handy table with all the vital information you need to get organized for your next event or experiential marketing measurement program. For ten different types of programs, it provides examples of objectives, metrics, benchmarks, and research tools. It even gives you an estimated research budget for each program. Use this table along with […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.