Empathy Measurement and Evaluation Checklist

“Empathy is one of our greatest tools of business that is most underused.” —Daniel Lubetzky
Thinking of commissioning empathy measurement or research? Want to evaluate the success of your empathy-building communications programs? Make sure you work through the following checklist and have the requisite data on hand. Use this checklist along with our article “A 6-Step Program to Measure and Evaluate Your Corporate Empathy.”

___ Write down the specific goals and/or objectives for your empathy-building program.

___ Gain consensus on which aspects or characteristics of empathy you want to measure.

___ Prioritize those characteristics.

___ Define the timeline for your measurement effort. What are the budgetary parameters and/or limitations for the assignment? Do priorities have to be set?

___ Make a list of the stakeholder groups that impact your success.

___ Find out what other research exists, including social listening, customer satisfaction, and employee attitude studies, as well as any research about what your stakeholders are currently thinking or perceiving about your organization.

___ List the various communications campaigns that may impact your corporate empathy.

___ If part of this measurement project involves an assessment of social media coverage, then determine who will be responsible for collecting the posts that will be generated. Who will write the ground rules and/or parameters for clip and/or broadcast material assessment? Who will do the actual assessment?

___ Clarify how the collected information will be used, and by whom.

___ Determine who will be responsible for collecting, analyzing, and reporting on the data.

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.