Don’t Call It “Measurement,” and 5 More Ways to Find the Money for Measurement

Despite the headlines in other publications, I’m willing to bet that the biggest barrier to measurement is not how to measure, but how to pay for measurement. Organizations have never been comfortable paying for PR people or their agencies to justify their own existence. So we’ve pulled together several tips I’ve given clients over the years: […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.