7 Steps to Design an Integrated Measurement Dashboard for Your Entire Communications Effort

Integrating paid, earned, owned, and shared (PESO) communications efforts with marketing is a trend whose time has come. (See this report from The Conference Board and SNCR.) As organizations increasingly focus on outcomes rather than activities, more and more organizations are integrating the metrics for their communications and marketing teams into a single measurement dashboard. […]

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at kdpaine@painepublishing.com and we will correct the error.

Tagged with:

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.