Dear Santa: The Measurement Queen’s Wish List for Santa

Shankhassick Farm, Durham, New Hampshire Dear Santa, First of all, I trust you’ve noticed that I haven’t pouted all year. And I only shouted that one time. But that was when I was evaluating award entries and someone used AVEs as an indicator of success. I’ve managed to cut down on crying by at least […]

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About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.