Custom Indexes: Fitbits for your Communication Programs

An index is essentially measurement shorthand—a way to boil an ocean of data into a simple, easily understood number. Think of a CPI (Consumer Price Index), BMI (Body Mass Index), or NASDAQ composite index for communications measurement. An index serves as a statistical way to take different sets of data points and aggregate them into […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.