In the previous two parts of this three-part series we talked about how a number of companies have navigated the journey from bad communications metrics to standardized metrics that are in compliance with the Barcelona Principles. We started with setting measurable goals that tie PR and communications to an organization’s bottom line or mission. In part two […]
Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at firstname.lastname@example.org and we will correct the error.