Crawling to Barcelona Compliance, Part 3: Doing Measurement At Last, and Lessons Learned

In the previous two parts of this three-part series we talked about how a number of companies have navigated the journey from bad communications metrics to standardized metrics that are in compliance with the Barcelona Principles. We started with setting measurable goals that tie PR and communications to an organization’s bottom line or mission. In part two […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.