Write Better Archive

Write Better

5 Tips to Write Better When You Are Sick

By Daphne Gray-Grant April 7

Write Better

Make Your Writing More Readable With Readability Stats

By Daphne Gray-Grant February 28

Write Better

Attention to Tense Will Improve Your Writing

By Daphne Gray-Grant January 26

Write Better

Seven Tips to Rediscover Your Writing Creativity

By Daphne Gray-Grant November 2

Write Better

Becoming a Writer Is Like Quitting Smoking

By Daphne Gray-Grant October 4

Write Better

How to Have Fun Writing: 5 Ways to Transform it Into an Act of Creativity

By Daphne Gray-Grant September 4

Write Better

How to Write With Attention Deficit Disorder—Wait, Where Was I?

By Daphne Gray-Grant June 18

Write Better

3 Good Lessons to Learn from Bad Writing

By Daphne Gray-Grant May 7

Write Better

3 Techniques to Pick Yourself Up After a Writing Fall

By Daphne Gray-Grant March 30

Write Better

Fall in Love with Your Writing

By Daphne Gray-Grant March 2

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!