TMA Vol 1 No 1 Archive

Man with umbrella in storm
Industry Insight, The Paine of Measurement, TMA, TMA Vol 1 No 1

A Hard Rain’s Gonna Fall On Measurement: Katie Paine Predicts 2014

Han Solo with Google Glass
Industry Insight, Premium Content, The Paine of Measurement, TMA, TMA Vol 1 No 1

Using Google Glass to Measure Internal Communications: Measurement in the Age of Context, Part 2

New Year's Resolutions
Industry Insight, Premium Content, The Paine of Measurement, TMA, TMA Vol 1 No 1

New Year’s Resolutions for PR People Who Want a Promotion (or at Least to Keep Their Jobs) in 2014

Age of Context book cover
Feature, Industry Insight, The Paine of Measurement, TMA, TMA Vol 1 No 1

Grokking Google Glass: Measurement in the Age of Context

Destination Measurement, Measurement Mavens, TMA, TMA Vol 1 No 1

Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance

Doug Chapin
Premium Content, Presentation, Strategy, TMA, TMA Vol 1 No 1

What Your CEO Needs from PR: An Interview With “Dozer” Doug Chapin

Walter White of Breaking Bad seated
Advertising Value Equivalency, Measurement Mistakes, TMA, TMA Vol 1 No 1

Breaking Bad Measurement: 2 Ways to Kick the AVE Habit

Linda Rutherford
Measurement Mavens, Standards, TMA, TMA Vol 1 No 1

What Measurement Mavens Think About the New Measurement Standards

Map of Italy with Italian flag superimposed
Industry Insight, International, Premium Content, TMA, TMA Vol 1 No 1

The Global Ruler: What’s Happening Around the World of Measurement

Standards, TMA, TMA Vol 1 No 1

12 Signs Your Measurement Program Is Not in Compliance With the Barcelona Principles (And How To Fix Them)