TMA Vol 1 No 1 Archive

Industry Insight, The Paine of Measurement, TMA, TMA Vol 1 No 1

A Hard Rain’s Gonna Fall On Measurement: Katie Paine Predicts 2014

By Katie Paine January 16

Industry Insight, Premium Content, The Paine of Measurement, TMA, TMA Vol 1 No 1

Using Google Glass to Measure Internal Communications: Measurement in the Age of Context, Part 2

By Katie Paine January 16

Industry Insight, Premium Content, The Paine of Measurement, TMA, TMA Vol 1 No 1

New Year’s Resolutions for PR People Who Want a Promotion (or at Least to Keep Their Jobs) in 2014

By Katie Paine January 16

Feature, Industry Insight, The Paine of Measurement, TMA, TMA Vol 1 No 1

Grokking Google Glass: Measurement in the Age of Context

By Katie Paine January 9

Destination Measurement, Measurement Mavens, TMA, TMA Vol 1 No 1

Measurement Mavens of the Month: Jeff Guaracino and Melanie Sole of Atlantic City Alliance

By Katie Paine December 16

Premium Content, Presentation, Strategy, TMA, TMA Vol 1 No 1

What Your CEO Needs from PR: An Interview With “Dozer” Doug Chapin

By Katie Paine December 16

Advertising Value Equivalency, Measurement Mistakes, TMA, TMA Vol 1 No 1

Breaking Bad Measurement: 2 Ways to Kick the AVE Habit

By Katie Paine December 16

Measurement Mavens, Standards, TMA, TMA Vol 1 No 1

What Measurement Mavens Think About the New Measurement Standards

By Katie Paine December 16

Map of Italy with Italian flag superimposed

Industry Insight, International, Podcasts, TMA, TMA Vol 1 No 1

The Global Ruler: What’s Happening Around the World of Measurement

By Katie Paine December 16

Standards, TMA, TMA Vol 1 No 1

12 Signs Your Measurement Program Is Not in Compliance With the Barcelona Principles (And How To Fix Them)

By Katie Paine December 16

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!