The Future of Measurement Archive

The Future of Measurement, The Summit on the Future of Communications Measurement

Coming Soon: The 2022 Summit on the Future of Communications Measurement

By Katie Paine September 1

Industry Insight, Learn from Failure, The Future of Measurement

8 Critical Measurement Lessons Learned from a Horrible Terrible No Good Year

By Katie Paine January 26

Industry Insight, The Future of Measurement

11 Communications Predictions for 2022 — How to Deal With Them

By Katie Paine January 20

The Future of Measurement, The Paine of Measurement

What Is the Future?

By Katie Paine October 5

The Future of Measurement, The Paine of Measurement

Looking Forward: Potential Crises Demand New Measurement Tools and Flexibility

By Katie Paine January 27

Industry Insight, Premium Content, The Future of Measurement

Katie Paine Makes 10 Communications Measurement Predictions for 2021…

By Katie Paine January 27

The Future of Measurement, The Paine of Measurement

Reimagining Communications for the Next Decade

By Katie Paine August 25

The Future of Measurement

Visualize Your Communications Measurement Dream Job

By Katie Paine August 25

Measurement Education, The Future of Measurement

Measurement Education Options: How to Reinvent Yourself as a Measurement Maven

By Katie Paine August 19

Industry Insight, Measurement Education, Premium Content, The Future of Measurement

Reimagining the Skill Set of a Professional Communicator: 7 Vital Skills for Your Future

By Katie Paine August 19

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If mastering measurement is on your wish list for 2023, you can start today by registering for our Measurement Base Camp Winter 2023. It's the most comprehensive and cost effective measurement training available.
By the end of the Measurement Base Camp Course you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting January 10 to get all your measurement questions answered!

“A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic.”
—Sherlock Holmes, fictional detective and champion of rational thought
Big, big thanks to “Think Like Sherlock Holmes,” from Farnam Street.