Strategy Archive

How To Measure, Strategy

10 Tips to Be a Better Communicator in 2023

By Katie Paine January 27

Gain insight from data, ROI, Strategy

It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution

By Katie Paine September 15

Covid-19 Pandemic, How To Measure, Premium Content, Strategy

Research Is the Communicator’s PPE—and the Fastest Way Back to the New Normal

By Katie Paine April 24

Data, How To Measure, Premium Content, Strategy

What Article Attributes Matter Most? A Data Mining Adventure

By Katie Paine April 1

How To Measure, Strategy

How to Teach People to Love Doing Communications Measurement – 3 Lessons from Mayan Supermoms

By Katie Paine June 27

Conferences, Events, Industry Insight, Influence Measurement, Strategy

IPR Research Symposium Showcases a Powerful, Conflicted Craft

By Alan Kelly December 16

Interview, Strategy, The Future of Measurement, The Summit on the Future of Communications Measurement

Sam Ruchlewicz Interview: “Progress isn’t made by sitting around and waiting for it to happen.”

By Bill Paarlberg October 28

Dashboards, Strategy

Nine Common Measurement Needs and the Best Vendors to Solve Them

By Katie Paine May 19

Crisis, Strategy

The Crisis Preparedness Checklist

By Katie Paine April 18

Crisis, Strategy

15 Lessons Learned From 17 Years of Crisis Post-Mortems

By Katie Paine April 7

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!