Standards Archive

AI Artificial Intelligence, Standards, Technology, Tools

The No Bullsh*t PR Measurement Glossary

By Katie Paine March 16

Internal Communications, Standards

Organization Wanted to Test Internal Communication Measurement Standards

By Julie O’Neil August 13

Standards, The Future of Measurement, The Summit on the Future of Communications Measurement

CCO Research Reveals 5 Keys to Effective Communications Measurement Practice

By Katie Paine October 27

Standards

Update from the Task Force on Evaluation and Measurement Model Standardization

By Fraser Likely September 11

Data, How To Measure, Industry Insight, Standards

Tougher Stats and Research Standards for Comms Measurement and PR Research?

By Bill Paarlberg September 11

Conferences, Internal Communications, IPRRC 2017, Standards

The Best New Thing In the World: Internal Communications Measurement Standards

By Katie Paine April 15

Advertising Value Equivalency, How To Measure, Standards

Addicted to AVE? Here Are 5 Time-Tested Alternatives

By Katie Paine June 1

How To Measure, Premium Content, Social Media, Standards

A Wink Is Not the Same as Saying “I Do” — Social Engagement Is Not the Same as Awareness

By Katie Paine February 3

Standards

Does Social Engagement Mean Awareness? 14 Measurement Experts Debate

By Katie Paine November 11

Nonprofits, Premium Content, Standards

5 Ways Nonprofits Benefit from the Barcelona Principles and Measurement Standards

By Katie Paine September 29

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!