Social Media Archive

How To Measure, Social Media

How to Measure Hashtags Like a #Champion

By Katie Paine September 4

How To Measure, Social Media

“I can’t do a survey; so why can’t I just look at social media to see what people are thinking?”

By Katie Paine September 28

Social Media

The 5 Most Frequent Mistakes in Social Media Measurement and How to Fix Them

By Katie Paine January 18

How To Measure, Social Media, The Future of Measurement

How to Survive PR in 2018: 3 Quick Tips

By Katie Paine January 18

Measurement Menaces, Social Media

Measurement Menaces of the Year: Facebook and Twitter

By Katie Paine December 13

Industry Insight, Social Media

The 6 Worst Communications Measurement Things of 2017 — and How to Fix Them

By Katie Paine December 12

How To Measure, Social Media

The Complete eBook Guide to Social Media Measurement: Social Media Measurement 101

By Bill Paarlberg September 11

How To Measure, Social Media

10 Quick Repairs for Your Broken Social Media Metrics

By Katie Paine June 16

Conferences, IPRRC 2017, Premium Content, Social Media

6 New Ideas About Social Media That I Learned at IPRRC 2017

By Katie Paine April 15

Industry Insight, Social Media

What We Didn’t Learn About Social Media Relationships in 2016

By Katie Paine December 8

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!