Presentation Archive

Data, Presentation, The Future of Measurement

A Measurement Dream Job Is Available: Do You Qualify?

By Bill Paarlberg June 17

Data, Presentation

How to Write a Communications Measurement Report that Will Tame the Data Puking Dragon

By Katie Paine March 26

Data, Premium Content, Presentation

When the CEO Says, “Tell Me Something I Don’t Already Know!”

By Katie Paine March 22

Data, Presentation

Too Much Data Will Kill A Presentation: Here’s How to Avoid Death by PowerPoint

By Katie Paine March 22

How To Measure, Presentation, Tips for Beginners

7 Measurement Skills That Cause Stress—and How to End the Anxiety

By Bill Paarlberg November 25

How To Measure, Premium Content, Presentation

7 Expert Analysis and Presentation Techniques to Gain Insights From Your Data

By Katie Paine August 14

How To Measure, Premium Content, Presentation, Strategy

How to Write a Fabulous Media Measurement Report in 4 Hours or Less

By Katie Paine January 7

Presentation, Strategy

Katie Paine’s 5 Guidelines for Which Numbers You Should Present to the Board

By Katie Paine December 1

Presentation

The 10 Things Every Report Needs If You Want It To Get Into The C-Suite

By Katie Paine December 1

How To Measure, Premium Content, Presentation, Strategy, TMA, TMA Vol 1 No 3

You, Too, Can Show How PR Drives Business Results

By Katie Paine February 26

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!