Premium Content Archive

Covid-19 Pandemic, Premium Content

Beer vs. Tuition vs. Lottery Tickets: Which Vaccination Incentives Are More Effective?

By Katie Paine June 23

AMEC Summit, Premium Content

2021 AMEC Summit—Research Innovation: A Polarization Index, Survey Accuracy, and Proof that Data Drives Change

By Katie Paine June 22

Internal Communications, IPRRC 2021, Premium Content

New Research on Startup Communications: Charisma and Character are Vital

By Katie Paine March 31

An image to illustrate the concept of New Research on Internal Communications

Internal Communications, IPRRC 2021, Premium Content

New Research on Internal Communications Provides Advice on Employee Engagement

By Katie Paine March 31

Premium Content, Trust

How to Build Back Better Trust in 2021: 7 Things You Can Do Now

By Katie Paine February 28

Industry Insight, Premium Content, The Future of Measurement

Katie Paine Makes 10 Communications Measurement Predictions for 2021…

By Katie Paine January 27

Premium Content, The Summit on the Future of Communications Measurement

The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft and Georgia-Pacific Do It

By Katie Paine November 17

Premium Content, The Summit on the Future of Communications Measurement

SCR and CSA: What COVID Taught Us About Employee Communications

By Katie Paine November 17

Premium Content, The Summit on the Future of Communications Measurement

Purpose-driven Campaigns: Lessons from the Front Lines

By Katie Paine November 17

How To Measure, Premium Content, Tips for Beginners

“What is PR worth?”

By Katie Paine September 28

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!