6 Steps of Measurement Archive

6 Steps of Measurement, Covid-19 Pandemic, Events

Measuring Virtual Events, Part 1: Step-by-Step Instructions

By Katie Paine July 1

6 Steps of Measurement, Higher Education, How To Measure, Premium Content

Academic Communications Measurement Excellence: 7 Steps to Get an A

By Katie Paine September 18

6 Steps of Measurement, Experiential Marketing

Your Checklist and Plan for Event and Experiential Marketing Measurement

By Katie Paine September 11

6 Steps of Measurement, Experiential Marketing, Premium Content

A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program

By Katie Paine September 11

6 Steps of Measurement, How To Measure, Internal Communications, Premium Content

Six Steps to the Perfect Internal Communications Measurement Program

By Katie Paine August 15

6 Steps of Measurement, Premium Content, Social Media

How to Master Social Media Measurement in 6 Simple Steps

By Katie Paine September 7

6 Steps of Measurement, Events, Premium Content

6 Steps to a Valid & Actionable Measurement System for Events

By Katie Paine August 17

6 Steps of Measurement, How To Measure

6 Steps to Standards-Compliant Measurement [Infographic]

By July 14

6 Steps of Measurement, Dashboards, Premium Content

6 Steps to Develop a Communications Dashboard You Can Use and Your Leadership Will Love

By Katie Paine May 19

6 Steps of Measurement, How To Measure, Social Media

Katie Paine’s 6 Basic Steps of Social Media Measurement — Remixed for Organizations

By Katie Paine February 17

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!