Measurement Mistakes Archive

Advertising Value Equivalency, Measurement Menaces

The Wisconsin Milk Marketing Board Is Measurement Menace of the Month

By Katie Paine February 28

Covid-19 Pandemic, Measurement Mistakes

Measurement Mistake of the Month: The CDC’s Dirty Data Pollutes COVID-19 Metrics

By Bill Paarlberg May 25

Advertising Value Equivalency, Measurement Menaces, Tips for Beginners

14 Articles On Why AVE is Bad: Don’t Use It!

By Bill Paarlberg March 2

Case Studies, Measurement Mistakes

Worst Measurement Mistakes of All Time #73: New Coke

By Bill Paarlberg September 10

Advertising Value Equivalency, Industry Insight, Measurement Menaces, Uncategorized

The 12% Who Still Use AVEs Are the Measurement Menaces of the Month

By Katie Paine May 23

Advertising Value Equivalency, The Paine of Measurement

Your Guide to Our June Issue: How to Fix Your Broken Measurement

By Katie Paine June 19

Advertising Value Equivalency, How To Measure

How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will

By Katie Paine June 16

Advertising Value Equivalency, How To Measure, Standards

Addicted to AVE? Here Are 5 Time-Tested Alternatives

By Katie Paine June 1

Measurement Menaces, Measurement Mistakes

Measurement Menaces of the Month: All the Deficient “Dashboards” that Give the Tool a Bad Name

By Katie Paine May 6

Advertising Value Equivalency, How To Measure

How to Spurn the Siren Call of the AVE Succubus

By Katie Paine February 3

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!