Measurement Menaces Archive

Measurement Menaces

Measurement Menace of the Month: American Media Institute

By Katie Paine August 3

Measurement Menaces, Strategy

What Your Org Chart Should Look Like In 2016

By Katie Paine July 21

Measurement Menaces

Measurement Menaces of the Month: Political Polls and the Media that Report Them

By Katie Paine July 19

Industry Insight, Measurement Menaces, The Paine of Measurement

Cervantes, Quixote & the Barcelona Principles: The Quixotic Quest for PR Value

By Katie Paine June 10

Measurement Menaces

Measurement Menaces of the Month: Companies that Demand AVE from their International Affiliates

By Katie Paine June 5

Measurement Menaces, Standards

Measurement Menaces of 2014: The Hypocrisy of Vendors and Agencies Who Are Two-Faced On Measurement Standards

By Katie Paine January 5

Measurement Menaces

SocialChorus is the Measurement Menace of the Month

By Katie Paine June 4

Measurement Menaces, TMA, TMA Vol 1 No 2

Measurement Menace of the Month: Marketers who spend money without being able to measure its impact.

By Katie Paine February 26

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!