International Archive

Industry Insight, International, Trust

Declaring Information Bankruptcy: 11 Surprises from the 2021 Edelman Trust Barometer

By Katie Paine March 2

International, Interview, Measurement Mavens, Nonprofits

An Exclusive Interview With Santa Claus: Inside Communications Measurement at the North Pole

By Bill Paarlberg December 15

International, The Paine of Measurement

Welcome to the International Communications Measurement Issue

By Katie Paine November 26

International, Premium Content

The International Perspective on Measurement: Reports From Around the World

By Katie Paine November 21

International, Measurement Mavens

Mary McNamara Is Measurement Maven of the Month

By Katie Paine November 20

International, Tips for Beginners

Quick Tips for Measuring Globally, or, What to Do When a Popular K-Pop Band Has the Same Name as Your Product

By Katie Paine November 20

How To Measure, International, Tips for Beginners

How to Get Started With International Communications Measurement: 3 Baby Steps

By Katie Paine January 13

Conferences, International

Outcome Measures Rule the 48th FIBEP World Media Intelligence Congress

By Katie Paine January 12

International, Measurement Menaces

Measurement Menaces of the Month: Companies that Dump AVEs Overseas

By Katie Paine January 12

International, Measurement Mavens

Philip Odiakose is Measurement Maven of the Month

By Katie Paine January 12

If mastering measurement is on your wish list for 2023, you can start today by registering for our Measurement Base Camp Winter 2023. It's the most comprehensive and cost effective measurement training available.
By the end of the Measurement Base Camp Course you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting January 10 to get all your measurement questions answered!

“A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic.”
—Sherlock Holmes, fictional detective and champion of rational thought
Big, big thanks to “Think Like Sherlock Holmes,” from Farnam Street.