International Archive

Industry Insight, International, Trust

Declaring Information Bankruptcy: 11 Surprises from the 2021 Edelman Trust Barometer

By Katie Paine March 2

International, Interview, Measurement Mavens, Nonprofits

An Exclusive Interview With Santa Claus: Inside Communications Measurement at the North Pole

By Bill Paarlberg December 15

International, The Paine of Measurement

Welcome to the International Communications Measurement Issue

By Katie Paine November 26

International, Premium Content

The International Perspective on Measurement: Reports From Around the World

By Katie Paine November 21

International, Measurement Mavens

Mary McNamara Is Measurement Maven of the Month

By Katie Paine November 20

International, Tips for Beginners

Quick Tips for Measuring Globally, or, What to Do When a Popular K-Pop Band Has the Same Name as Your Product

By Katie Paine November 20

How To Measure, International, Tips for Beginners

How to Get Started With International Communications Measurement: 3 Baby Steps

By Katie Paine January 13

Conferences, International

Outcome Measures Rule the 48th FIBEP World Media Intelligence Congress

By Katie Paine January 12

International, Measurement Menaces

Measurement Menaces of the Month: Companies that Dump AVEs Overseas

By Katie Paine January 12

International, Measurement Mavens

Philip Odiakose is Measurement Maven of the Month

By Katie Paine January 12

The 2022
SUMMIT on the FUTURE of MEASUREMENT
All the expertise and none of the travel.
Join us on October 6th & 7th, when the best minds in measurement will meet online to discuss perspectives and best practices around measuring your corporate reputation – including topics like:
• How predictive AI helps comms pros make smarter decisions
• How Encoded Therapeutics uses best-in-class measurement to show your contribution to the bottom line
• How to define and measure attribution
• How LinkedIn measures results
• How Publicis Sapient shows comm's impact on client growth
Be a part of the lively exchange of ideas and experience among a small group of high-level communications professionals. Seating is limited. Reserve your spot today!