Integrated Measurement Archive

An images of a surreal city scape network to illustration the concept of a measurement dashboard.

Dashboards, Integrated Measurement, The Summit on the Future of Communications Measurement

Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard

By Katie Paine November 7

Dashboards, How To Measure, Integrated Measurement

We just reorganized! Now internal comms, digital, social and PR are all in one place: How do I evaluate everything?

By Katie Paine October 5

How To Measure, Integrated Measurement

Everything You Need to Know About Integrated Communications Measurement

By Bill Paarlberg July 27

Integrated Measurement, Measurement Mavens

Jessica Jones is Measurement Maven of the Month

By Katie Paine November 12

Dashboards, Integrated Measurement

So You Want to Build an Integrated Communications Measurement Dashboard? Here’s How to Do It

By Katie Paine November 10

Conferences, Integrated Measurement, Premium Content, The Summit on the Future of Communications Measurement

2018 Summit on the Future of Communications Measurement Wrap-up: Business Value, Social Responsibility, and Integrated Communications Measurement

By Katie Paine November 7

Integrated Measurement, Interview

Interview with Jessica Jones: Her Superpower is Measurement

By Bill Paarlberg November 4

Integrated Measurement, The Paine of Measurement

Your Guide to Integrated Communications Measurement

By Katie Paine June 29

Integrated Measurement

5 Good Reasons Why You Need Integrated Communications Measurement

By Katie Paine June 28

Dashboards, Integrated Measurement

A Checklist for Creating an Integrated Communications Measurement Dashboard

By Katie Paine June 28

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!