Influence Measurement Archive

Conferences, Events, Industry Insight, Influence Measurement, Strategy

IPR Research Symposium Showcases a Powerful, Conflicted Craft

By Alan Kelly December 16

Influence Measurement, The Future of Measurement

The Future of Influence: 5 How-to Tips to Make Sure You Actually Influence Your Audience

By Katie Paine September 17

Influence Measurement, The Paine of Measurement

Your Guide to Our March Issue on Influence: What Makes People Act and How Do You Measure It?

By Katie Paine March 13

How To Measure, Influence Measurement

How to Measure Paid Influencer Marketing in 4 Steps

By Katie Paine March 10

Influence Measurement

You Might Want to Add a Good Meal and Bowling to Your Influence Toolbox

By Katie Paine March 10

Influence Measurement, Measurement Menaces

The Measurement Menaces of the Month: Those Who Use Klout as Part of Their Audience Targeting Systems

By Katie Paine March 10

Influence Measurement, Measurement Mavens

White Wave Is the Measurement Maven of the Month

By Katie Paine March 10

How To Measure, Influence Measurement, Uncategorized

Everything You Need to Know About Influence in 10 Good Reads

By Katie Paine March 10

How To Measure, Influence Measurement

Beginners Tip: How to Get Started With Influencer Measurement

By Katie Paine March 10

How To Measure, Influence Measurement

7 Steps to Measuring Earned Influence

By Katie Paine March 9

If mastering measurement is on your wish list for 2023, you can start today by registering for our Measurement Base Camp Winter 2023. It's the most comprehensive and cost effective measurement training available.
By the end of the Measurement Base Camp Course you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting January 10 to get all your measurement questions answered!

“A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic.”
—Sherlock Holmes, fictional detective and champion of rational thought
Big, big thanks to “Think Like Sherlock Holmes,” from Farnam Street.