Industry Insight Archive

Industry Insight, The Future of Measurement

Katie Paine’s Measurement Predictions for 2023

By Katie Paine February 2

Industry Insight

Your Measurement Reading List for February

By Bill Paarlberg February 2

Industry Insight

Your Measurement Reading List for November

By Bill Paarlberg November 8

Industry Insight, The Paine of Measurement

The Future of Communications Measurement: 7 Reasons to be Happy

By Katie Paine September 20

Industry Insight

Your Communications Measurement Reading List for September 2022

By Bill Paarlberg September 18

Industry Insight

Your Communications Measurement Reading List for May 2022

By Bill Paarlberg May 1

Industry Insight

Your Measurement Reading List for April 2022

By Bill Paarlberg April 10

An image of multiple doors to illustrate the concept of a measurement vendor selection guide.

Editorial, Industry Insight, Tools

The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022

By Katie Paine March 15

Editorial, Industry Insight

The Princess and the Clips… The True Tale of the Birth of Media Analysis

By Katie Paine March 14

Industry Insight

Your March 2022 Communications Measurement Reading List

By Bill Paarlberg February 28

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!