Tips for Beginners Archive

Higher Education, How To Measure, Tips for Beginners

Your Higher Ed Measurement Makeover: Here’s How to Raise Your Grades

By Katie Paine January 18

Book Review, Tips for Beginners

Book Review: “PR Technology, Data and Insights—Igniting a Positive Return on Your Communications Investment” by Mark Weiner

By Katie Paine October 4

Data, How To Measure, Tips for Beginners

On the Farm or in the Office: A Guide to Making Confident Decisions in 2021

By Katie Paine January 27

How To Measure, Premium Content, Tips for Beginners

“What is PR worth?”

By Katie Paine September 28

How To Measure, Tips for Beginners

“Help! I have no budget for measurement, so how can I even start?”

By Katie Paine September 24

Data, How To Measure, Tips for Beginners

8 Easy Steps to Insure Accurate Data

By Katie Paine August 18

Conferences, How To Measure, Tips for Beginners

The Journey Begins at Measurement Base Camp 2020

By Katie Paine June 29

Covid-19 Pandemic, How To Measure, Tips for Beginners

DIY Communications Measurement: Teach Yourself 5 Vital Skills With These How-to Videos

By Katie Paine May 23

Conferences, IPRRC 2020, Tips for Beginners

Want to Up Your Engagement? Drop the Brand, Use More Visuals, and Be a Real Human

By Katie Paine March 27

Advertising Value Equivalency, Measurement Menaces, Tips for Beginners

14 Articles On Why AVE is Bad: Don’t Use It!

By Bill Paarlberg March 2

12 3

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!