How To Measure Archive

How To Measure, Strategy

10 Tips to Be a Better Communicator in 2023

By Katie Paine January 27

Attribution, How To Measure

5 Steps to Develop a Customized Media Impact Index

By Katie Paine September 18

Data, How To Measure, ROI, Tools

5 Ways to Show Attribution (aka Contribution to the Bottom Line)

By Katie Paine May 25

Dashboards, How To Measure, ROI

The No-Bullsh*t Guide to Attribution and PR Measurement

By Katie Paine May 25

Data, Gain insight from data, Learn from Failure

7 Ways to Build Your Organization’s Communications Measurement Culture

By Bill Paarlberg April 11

Industry Insight, Learn from Failure, The Future of Measurement

8 Critical Measurement Lessons Learned from a Horrible Terrible No Good Year

By Katie Paine January 26

Higher Education, How To Measure, Tips for Beginners

Your Higher Ed Measurement Makeover: Here’s How to Raise Your Grades

By Katie Paine January 18

How To Measure

4 Steps to Measure Communications from the Audience Perspective

By Katie Paine November 7

How To Measure, Internal Communications

Our 13 Best Articles on How to Measure Internal Communications

By Bill Paarlberg October 4

Book Review, Tips for Beginners

Book Review: “PR Technology, Data and Insights—Igniting a Positive Return on Your Communications Investment” by Mark Weiner

By Katie Paine October 4

12 3 ›»

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!