The Paine of Measurement Archive

The Future of Measurement, The Paine of Measurement

Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen

By Bill Paarlberg February 3

The Paine of Measurement, The Summit on the Future of Communications Measurement

A Measurement Summit for All Reasons

By Katie Paine November 17

Industry Insight, The Paine of Measurement

The Future of Communications Measurement: 7 Reasons to be Happy

By Katie Paine September 20

Attribution, The Paine of Measurement

Attribution and Communications: Here’s What You Need to Know

By Katie Paine May 25

The Paine of Measurement, Tools

It’s Tool Time at The Measurement Advisor

By Katie Paine March 17

Covid-19 Pandemic, Dashboards, Industry Insight, The Paine of Measurement

We Learned a Lot from 2021, Didn’t We?

By Katie Paine January 27

The Paine of Measurement, The Summit on the Future of Communications Measurement

The Future is Rosy for Measurement, but Very Cloudy for Marketing

By Katie Paine November 12

The Future of Measurement, The Paine of Measurement

What Is the Future?

By Katie Paine October 5

Industry Insight, The Paine of Measurement

Diversity, Inclusion, and Advocacy Are in Your Plan—Are They Paying Off?

By Katie Paine September 4

The Paine of Measurement

We Never Imagined Communications Measurement Like This

By Katie Paine June 23

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!