Editorial Archive

An image of multiple doors to illustrate the concept of a measurement vendor selection guide.

Editorial, Industry Insight, Tools

The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022

By Katie Paine March 15

Editorial, Industry Insight

The Princess and the Clips… The True Tale of the Birth of Media Analysis

By Katie Paine March 14

Editorial, Industry Insight

Nielsen vs. the MRC

By Katie Paine September 22

Editorial, Industry Insight

Make Your Measurement Program More Like a Puppy: 4 Ideas to Rebrand Measurement

By Katie Paine September 6

Editorial, Internal Communications

Your October Pop Quiz! — Working From Home: Insanity or Psychosis?

By Bill Paarlberg September 24

Editorial

Why You Should Start Your Measurement Advisor No-Charge Trial Subscription Today

By Bill Paarlberg March 3

Editorial, The Paine of Measurement

Communication Measurement Is Antiquated: It’s Time for a Revolution

By Katie Paine January 28

Editorial, How To Measure, Industry Insight

The Measurement Revolution Manifesto: Use Business Metrics, Not Bad Metrics!

By Katie Paine January 27

Editorial, Industry Insight, Premium Content

5 Expert Tips on How to Survive 2020’s Overwhelming Media Onslaught

By Katie Paine January 22

Editorial

Measurement Gifts: Our 2019 Holiday Guide

By Bill Paarlberg December 16

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!