Data Archive

Data, How To Measure, ROI, Tools

5 Ways to Show Attribution (aka Contribution to the Bottom Line)

By Katie Paine May 25

Data, Gain insight from data

Insight Awaits!

By Katie Paine April 12

Data, Gain insight from data

Turn Your Data Sideways, and 5 More of Katie’s Secret Tips on Finding Insight

By Katie Paine April 12

Data, Gain insight from data

Better Insight from Your Data in 5 Simple Steps

By Katie Paine April 12

Data, Gain insight from data, Learn from Failure

7 Ways to Build Your Organization’s Communications Measurement Culture

By Bill Paarlberg April 11

Data, Gain insight from data, Measurement Menaces

Organizations that use self-reported data are the Measurement Menaces of the Month

By Bill Paarlberg April 7

Data

Love It ???? vs. Leave It ☹️ : Measurement Metrics You Need to Dump Today, and How to Replace Them

By Katie Paine May 14

Data, How To Measure, Tips for Beginners

On the Farm or in the Office: A Guide to Making Confident Decisions in 2021

By Katie Paine January 27

Covid-19 Pandemic, Data, Industry Insight

Best and Worst Communications Measurement Moments of 2020

By Katie Paine December 17

Data, Measurement Menaces

Sean Conley, Physician to the President, is the Measurement Menace of the Month

By Katie Paine October 10

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!