Crisis Archive

Crisis, Measurement Mavens, The Summit on the Future of Communications Measurement

Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month

By Katie Paine November 13

Crisis, The Summit on the Future of Communications Measurement

Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine

By Katie Paine November 12

Crisis, ROI

How to Calculate the ROI of Avoiding a Crisis

By Katie Paine September 16

AI Artificial Intelligence, Covid-19 Pandemic, Crisis, IPRRC 2022

The Best of IPRRC 2022: Lessons for Startups, QAnon, Tweeting the Pandemic, and Proving the Value of PR

By Katie Paine April 4

Crisis, IPRRC 2021

New Research on Crisis Communication from IPRRC 2021

By Katie Paine March 31

Conferences, Covid-19 Pandemic, Crisis, IPRRC 2021

New PR Research Answers 5 Intriguing Questions

By Katie Paine March 30

AI Artificial Intelligence, Crisis, IPRRC 2021

AI Is Now Your Corporate Crisis Superpower

By Katie Paine March 30

Crisis, IPRRC 2021

New PR Research Brings Hope for a Disinformation Vaccine

By Katie Paine March 30

Crisis, Industry Insight

Your 2021 Crisis Is On Its Way: Where Will It Come From?

By Katie Paine January 27

Covid-19 Pandemic, Crisis, The Paine of Measurement

What Comes Next? Empathy, Trust, and Authenticity: How to Measure Yours

By Katie Paine May 25

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!