Corporate Social Responsibility Archive

Corporate Social Responsibility

Pop Quiz! 10 Questions About Measuring Your CSR Communications

By Bill Paarlberg August 25

Corporate Social Responsibility, How To Measure, Premium Content

How to Put a Value on Your CSR Program, in 6 Simple Steps

By Katie Paine May 25

Corporate Social Responsibility, The Paine of Measurement

Read This and Save the World: Your Guide to Measuring Corporate Social Responsibility

By Katie Paine May 24

Corporate Social Responsibility

Yes, CSR Is Still a Thing

By Katie Paine May 23

Corporate Social Responsibility

Lost in the Woods of Social Responsibility Lingo? Here’s a Guide

By Katie Paine May 23

Corporate Social Responsibility

An ESG Score Primer… Plus: 4 Tips for Adding ESG to Your Dashboard

By Katie Paine May 23

Corporate Social Responsibility, Measurement Mavens

Carol Cone and Cone Communications Are the Measurement Mavens of the Month

By Katie Paine May 18

Corporate Social Responsibility, How To Measure

How to Get Started Measuring CSR

By Sam Ruchlewicz May 14

Corporate Social Responsibility

6 Quick Tips on Measuring CSR from the Cone CSR Study

By Katie Paine May 13

Corporate Social Responsibility

Evaluating Your CSR? Here Are Activity Measures and Outcome Metrics You Need to Use

By Katie Paine May 11

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!