The Summit on the Future of Communications Measurement Archive

The Paine of Measurement, The Summit on the Future of Communications Measurement

A Measurement Summit for All Reasons

By Katie Paine November 17

Attribution, The Summit on the Future of Communications Measurement

8 Hard Truths about Attribution that We Learned at the Summit

By Katie Paine November 16

Crisis, Measurement Mavens, The Summit on the Future of Communications Measurement

Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month

By Katie Paine November 13

Crisis, The Summit on the Future of Communications Measurement

Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine

By Katie Paine November 12

Case Studies, The Summit on the Future of Communications Measurement

Unbranding: The Ultimate in Branding Understatement

By Katie Paine November 11

An images of a surreal city scape network to illustration the concept of a measurement dashboard.

Dashboards, Integrated Measurement, The Summit on the Future of Communications Measurement

Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard

By Katie Paine November 7

AI Artificial Intelligence, The Summit on the Future of Communications Measurement

AI is the Future of Communications Measurement

By Katie Paine November 7

The Future of Measurement, The Summit on the Future of Communications Measurement

Coming Soon: The 2022 Summit on the Future of Communications Measurement

By Katie Paine September 1

The Paine of Measurement, The Summit on the Future of Communications Measurement

The Future is Rosy for Measurement, but Very Cloudy for Marketing

By Katie Paine November 12

Industry Insight, The Summit on the Future of Communications Measurement

Surprisingly Good News—and Some Bad News, too—about What PR People Think Is the Future of Measurement

By Katie Paine November 12

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!