Case Studies Archive

Case Studies, Events, ROI

Did Qatar Get Its $300 Million Worth in World Cup PR?

By Angela Dwyer and Katie Paine February 1

Case Studies, The Summit on the Future of Communications Measurement

Unbranding: The Ultimate in Branding Understatement

By Katie Paine November 11

Case Studies, Covid-19 Pandemic

Measurement Case Study: Girl Scouts and Love’s COVID-19 Fundraiser: 5,000 Boxes of Cookies to Truckers

By Chad Previch May 23

Case Studies, Higher Education

5 Case Studies: How Measurement Makes the Grade in Higher Education Communications

By Katie Paine September 25

Case Studies, Measurement Mistakes

Worst Measurement Mistakes of All Time #73: New Coke

By Bill Paarlberg September 10

Case Studies, Corporate Social Responsibility, Premium Content

CSR Pays Off: 5 Well-Measured Case Studies

By Katie Paine May 10

Case Studies, Premium Content, Risk Communication

3 Exceptionally Effective Risk Communication Case Studies

By Katie Paine April 19

Case Studies, Data

The Most Exciting Data Detective Story of All Time

By Bill Paarlberg August 14

Case Studies, Data, Industry Insight, Podcasts

The Joy of Data: The Best Newsletters and Podcasts for Data Fans

By Bill Paarlberg August 14

Case Studies

Measuring the Effectiveness of News Releases — A Case Study

By Greg Jarboe February 17

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!