5 Ways to Calculate the ROI of Your Event

Two plus decades ago, when my measurement company launched our event measurement product, Delahaye/TS, we offered analysis of media coverage around trade shows and an online survey of show attendees. The service was designed to determine if a company’s messages were coming across. The concept of ROI for the show was never mentioned. Today, everybody […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.