Breaking Bad Measurement: 2 Ways to Kick the AVE Habit

Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV) — as its only measure of success. This was partly because their monitoring companies provided AVE/EMV at little or no cost. It was also because AVEs make it so easy to […]

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at and we will correct the error.

Tagged with: ,

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.