Why Most Benchmarks Are Bulls**t, and 3 Rules to Make Them Better

When an organization is setting up a measurement program, the conversation will inevitably come around to: “Do you know of any industry benchmarks we can use to set our goals?” My answer is invariably: “None that are valid.” I know, because I used to publish them. You can’t compare tanning lotion to tanks. A decade or […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.