Just getting started in measuring trust? Here’s an easy way to do it in seven steps:
- Define the stakeholders whose trust is important to the success of your organization.
- Rank order them by what relationships makes the biggest difference to your success
- Either (a) get the emails for those people, if there are just a few of them, or (b) contact Survata, SurveyMonkey, or Research Now, to find out what it will cost to send a representative sample a trust survey.
- Go through the trust survey instrument in Hon and Grunig’s paper and identify 5-7 questions that are most appropriate for your needs.
- Build the questions into a survey and send it out.
- Analyze results. Look for trends, insights, and surprises.
- Repeat in six months.
Read these other articles on measuring trust:
- A Trust Measurement Checklist
- Guidelines for Measuring Trust in Organizations (Updated)
- Relationships Are Everywhere: Are You Measuring Them?
(Thanks to pixabay for the image.)