Daphne Gray-Grant

About Author

Daphne Gray-Grant, principal of The Publication Coach, gives communications advice to corporations and provides support, advice and training to writers around the world. She is author of two bestselling books: 8½ Steps to Writing Faster, Better and Your Happy First Draft. Neither is available in bookstores or on Amazon. If you’re interested in buying go to her website.

Author Posts

Write Better

Harness Your Willpower to Improve Your Writing

By Daphne Gray-Grant December 16

Write Better

7 Tips to Tame Your Email Monster

By Daphne Gray-Grant November 18

Write Better

5 Steps to Beat Your Writing Procrastination

By Daphne Gray-Grant September 19

Write Better

Build Yourself a Writing Habit: Slow and Steady Wins the Race

By Daphne Gray-Grant August 24

Write Better

Find the Angle: You Can’t Write an Interesting Story Without It

By Daphne Gray-Grant June 17

Write Better

7 Tips on How to Handle Criticism of Your Writing

By Daphne Gray-Grant May 1

Write Better

5 Incubation Techniques to Improve Your Writing

By Daphne Gray-Grant April 1

Write Better

Want to Improve Your Writing? Stop Doing these 17 Things!

By Daphne Gray-Grant February 21

Write Better

5 Ways to Improve Your Writing by Reading It Aloud

By Daphne Gray-Grant January 16

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!