Bill Paarlberg

About Author

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.

Author Posts

Industry Insight

Your November 2021 Communications Measurement Reading List

By Bill Paarlberg November 3

How To Measure, Internal Communications

Our 13 Best Articles on How to Measure Internal Communications

By Bill Paarlberg October 4

Industry Insight

Your October 2021 Communications Measurement Reading List

By Bill Paarlberg October 4

Industry Insight

Your September 2021 Communications Measurement Reading List

By Bill Paarlberg August 22

Industry Insight

Your June 2021 Communications Measurement Reading List

By Bill Paarlberg June 20

Industry Insight

Your May 2021 Communications Measurement Reading List

By Bill Paarlberg May 7

Industry Insight

Your April 2021 Communications Measurement Reading List

By Bill Paarlberg March 30

Industry Insight

Your March Communications Measurement Reading List

By Bill Paarlberg March 2

An image to illustrate the concept of a recommended reading.

Industry Insight

Know Way: Your January 2021 Communications Measurement Reading List

By Bill Paarlberg January 27

Industry Insight

Your December 2020 Communications Measurement Reading List

By Bill Paarlberg December 18

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You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
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—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!