About Author

Alan Kelly

Alan Kelly is a visionary strategist, author, professor, political analyst, and award-winning Silicon Valley entrepreneur. He is Founder and Chief Executive of Playmaker Systems, LLC, a strategy and simulations firm. Kelly’s work is driven by a simple idea: That influence – like chemistry, biology, language, and even music – is underlain by a single system of irreducibly unique elements. In this regard, he envisions a modern lingua franca for managers of reputations, brands, and other intangible assets, applicable across industries, governments, and cultures.