Your August 2020 Communications Measurement Reading List

There is always too much to read about communications measurement. Here’s the best of what’s come across our desks recently:

Share the knowledge

How the Tech Tapestry Can Work for PR Measurement
When data and measurement are integrated across departments.

How an Emoji Becomes an Emoji
The details about where emoji come from: “A Zoom-based class about emojis for anyone online, with Jennifer 8. Lee and David J. Malan. How exactly does an emoji end up on your phone keyboard? It’s actually a tightly regulated process overseen by the Unicode Consortium…”

COVID-19 news

50 Ways Communicators Can Should Must Influence the Post-Pandemic Era
Ragan’s PR Daily
A “free” download.

Local TV news consumption increased in response to the pandemic
“The Reuters Institute 2020 Digital News Report found that the coronavirus crisis has increased news consumption for traditional news sources.”


Business As Usual
Tom Fishburne’s Marketoonist
This is a very funny and topical cartoon, and we would so, so love to show it right here on this page. But we respect Tom’s intellectual property, so to see it you’ve got to click this link.

The Marketing Gibberish Generator
Column Five Media
“Brand awareness customer engagement lean content conversation marketing market share top influencers context…”


GPT 3 Demo and Explanation – An AI revolution from OpenAI
A video from Half Ideas on YouTube
A mostly-understandable-by-non-tech-geeks intro to GPT 3’s astounding AI capabilities: “GPT 3 can write poetry, translate text, chat convincingly, and answer abstract questions. It’s being used to code, design and much more. I’ll give you a demo of some of the latest in this technology and some of how it works.”

A college student used GPT-3 to write fake blog posts and ended up at the top of Hacker News
The Verge
The post went viral in a matter of a few hours and had more than 26,000 visitors. Only one person reached out to ask if the post was AI-generated.

How to Create a Mind-Blowing Presentation
Sounds like clickbait, but it’s not. “…here’s my attempt to de-construct what went into my presentation using the WHY-WHAT-HOW framework to share what’s possible. To flesh out this high level framework, I share in detail the steps I took, resources and equipment I used, and how all these fused together to deliver the well-received presentation.” (Big thanks to Lon Riesberg’s Data Elixir.)

Take a stand!

5 racially offensive phrases PR pros must delete from their vocabulary
PR Daily
“A vital step PR pros must take right now is to educate ourselves on offensive terms that are ingrained in everyday conversation and work to remove them from their vocabulary.”

Survey Reaffirms Consumers are Serious About Brands Taking Stands
“Forth-two percent of consumers say they would start buying from competitors if brands don’t stay true to their word, according to a new survey from Sprout Social. And it’s not just words that shoppers are looking at. They expect brands to follow up with action.”

For data geeks only

Computational Causal Inference at Netflix
The Netflix Tech Blog
“In order to gain broad software integration of causal effects models, a significant investment in software engineering, especially in computation, is needed. To address the challenges, Netflix has been building an interdisciplinary field across causal inference, algorithm design, and numerical computing, which we now want to share with the rest of the industry as computational causal inference.” (Big thanks to Lon Riesberg’s Data Elixir.) ∞

Illustration by Bill Paarlberg based on a photo by Frank Holleman on Unsplash.


About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.