A Wink Is Not the Same as Saying “I Do” — Social Engagement Is Not the Same as Awareness

Building an organization’s relationships with customers and stakeholders can be similar to building relationships between human beings. In fact, I frequently compare various forms of organizational communications to human relationships. For example, impressions are like guys at a construction site whistling at women on the sidewalk. There’s no relationship there, and probably never will be. […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.