A Special Gift for Measurement Beginners: The 12 Checklists of Christmas

Ho, ho ho! In the holiday spirit of giving, we’ve packaged the best of The Measurement Advisor into three useful gifts for you, dear readers. For a limited time only, no subscription required. One is below, here are the other two: 

? A Priceless Gift for You: How to Show the Value of Your Work

? The Gift of Peace of Mind: How to Measure Your Way Out of a Communications Crisis

Merry Measuring from Paine Publishing! 

The 12 Checklists of Christmas 

If you’re trying to get started in measurement, you need these 12 checklists. Sorry, no partridges or pear trees, but we can promise more efficiency, bigger budgets, and maybe  a raise if you use all of them.

Getting started in communications measurement and evaluation can be slow and frustrating. It helps to have a handy guide to advise you just what to do and when. So here is the gift of confidence, a shiny gift-wrapped collection of handy measurement checklists. Whatever the measurement and evaluation project that you are beginning with, it’s probably included in those below:

  1. Your Checklist and Plan for Event and Experiential Marketing Measurement
  2. A Checklist for Creating an Integrated Communications Measurement Dashboard
  3. A How-to Checklist for Measuring Your Influencer Programs
  4. Checklist for Picking the Perfect Communications Measurement Vendor
  5. A Checklist for Creating an Integrated Communications Measurement System
  6. Checklist 2.0 for Measuring Social Media
  7. An Event Measurement Checklist: Your Framework for Measuring Trade Shows, Conferences, and Sponsorships
  8. Dashboard Creation Checklist
  9. The Crisis Preparedness Checklist
  10. A Trust Measurement Checklist
  11. The Nonprofit Communications Measurement Checklist: Get Your Program Organized
  12. Marching through your Measurement To-do List

(Photo by Jon Tyson on Unsplash.)

About Author

Bill Paarlberg

Bill Paarlberg is the Editor of The Measurement Advisor. He has been editing and writing about measurement for over 20 years. He was the development and copy editor for "Measuring the Networked Nonprofit" by Beth Kanter and Katie Paine, winner of the 2013 Terry McAdam Book Award.