A Hard Rain’s Gonna Fall On Measurement: Katie Paine Predicts 2014

1. A hard rain’s going to fall on PR and measurement. Combine the Polar Vortex, Sharknado, and The Perfect Storm and that’s what will hit the traditional public relations profession this year.  Thanks to better response rates, “Native advertising” (i.e., paid content that is disguised as earned media – what we old timers considered advertorials) […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.