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Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month

We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of...
Gaetan Akinrolabu

Gaetan Akinrolabu is Measurement Maven of the Month

As usual, this year’s PRNEWS Measurement & Data Summit attracted its share of excellent speakers and fabulous case studies. The presentation by Gaetan Akinrolabu,...

Nicole Moreo is Measurement Maven of the Month

Nicole Moreo is head of customer insights for North America at LinkedIn. She has been a leading proponent of excellent communications measurement for decades....

29 Comms Pros Who Are Deep into Data Analytics Are the Measurement Mavens of the Month

Whenever I see the names Julie O’Neil, of Texas Christian University, Emily S. Kinsky, of West Texas A&M, and Michelle Ewing, of Kent State,...

Kyne Santos Is Measurement Maven of the Month

As frequent readers of this space know very well, we are huge fans of anyone who can get people to love math. So when...

Lynnea Olivarez Is the Measurement Maven of the Month

Long before she became vice president of corporate communications at up-and-coming gene therapy company Encoded Therapeutics, Lynnea Olivarez was a data-driven communications pro. We...

The Librarians of Maryland Are the Measurement Mavens of the Month

If there were a competition for the U.S. state with the most librarians who are passionate about measurement, then the State of Maryland would...

Eve Stevens Is Measurement Maven of the Month

Eve Stevens, senior manager at Microsoft, is one of those folks who has been on the leading edge of measurement for a long time....

Bad Metrics Beget Budget Battles: the Measurement Maven and Menaces of the Month

If it hadn’t happened in my home state, I might have not picked up on the recent quintessential measurement mano-a-mano between Jake Leon, Communications...

Paula Diaz Is Measurement Maven of the Month

Our Measurement Maven for June 2021 is Paula Diaz, Operations and Innovation Manager, Buho. She and her team developed, tested, and successfully implemented a...
The Measurement Advisor